Matt's Blog

John Chow has posted that he’s entered an agreement with Coca-Cola to produce “John Chow Cola”, a drink that supossedly uses “Liquid Neuro Enhancers” to make post ideas “pop” into the head of the drinker. He posted more details:

John Chow Cola is the first drink in the world to use Liquid Neuro Enhancers (LNE). A technology that took The Coca-Cola Company over ten years to develop. Unlike a sport drinks that only enhance physical performance, the LNE used in John Chow Cola enhances the brain’s ability to come up with new blog post ideas. One drink is all it takes to get a sugar rush of ideas pouring in.

He’s also giving away 10000 six packs of the dream drink, and 1000 trips to the launch party:

Want to be among the first to try John Chow Cola? Simply reply to this post and John Chow dot Com and The Coca-Cola Company will send you a free six pack! You better get your comment in quick however. We’re only giving away 10,000 cases.

In addition to the free six pack, 1,000 winners will be selected at random to fly all expenses paid to New York city for the John Chow Cola World Wide Launch Party on April 15. This is going to be the biggest party New York has ever seen! Reply now to get in on it!

Not a particularly good April Fools joke. However, if Coca-Cola had “announced” something like this (called someone else than John Chow Cola), it’d be better.

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