Matt's Blog

Ability to Change AdSense Ads without Changing the Code

October 23rd, 2007 at 7:37 PM (10 years ago) by Matt Freedman

The Google AdSense team announced today that AdSense users will soon be able to change AdSense Ads’ styles without having to change the code.

This is a feature I, and I’m sure thousands of other people, have been hoping to get for awhile. Currently, the colours and style of AdSense ads are stored in the JavaScript code that displays the ad. Soon, that data will be stored on Google’s side, and we’ll be able to change the colours and style without having to go and update the code. Just a note, I don’t think you’ll be able to change the format (eg. 468×60, 300×250, etc.) without updating the code.

This will be great for trying out different styles and colours easily, and for finding the best performing colours/styles.

Google has said that they’ll be rolling out this update in phases in a few weeks. They have yet to say whether or not we’ll have to change our existing code before being able to take advantage of the new feature (I doubt it, though).

Update [November 3, 2007 @ 10:31 PM]: Looks like we’ll have to update our existing AdSense code if we want to take advantage of this new feature on them. The good new is you’ll be able to enter in your old code and it’ll generate the new code and the ad will have the same settings as the old one. Google Help Center Topic

3 Responses to “Ability to Change AdSense Ads without Changing the Code”

  1. Jason Kent
    Jason Kent says:

    Nice this should be good. Before I was placing ads in includes to save time if I made changes

  2. Matt Freedman
    Matt Freedman says:

    I agree, I have all my ads in functions right now. 😛

    According to Problogger, though, we’ll have to update our existing AdSense code to take advantage of this new feature… Oh, well, update them all once, then never have to do it again, basically.

  3. What’s Up Wednesdays with October’s Top Commentators || Beyond the Rhetoric ||
    What’s Up Wednesdays with October’s Top Commentators || Beyond the Rhetoric || says:

    […] Well, Matt is quite the net and tech savvy individual, so he was among the first to talk about Google’s plan to let us change Adsense ads without changing the code. Instead of having the colors (etc.) stored in the Javascript code, this information could be […]

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