Matt's Blog

Google has now announced a new feature for Gmail called Custom Time, which allows you to change the received time for the recipient of your email. You can even choose if it’s read or unread.

How do I use it?
Just click “Set custom time” from the Compose view. Any email you send to the past appears in the proper chronological order in your recipient’s inbox. You can opt for it to show up read or unread by selecting the appropriate option.

Unfortunately, it comes with some restrictions:

Is there a limit to how far back I can send email?
Yes. You’ll only be able to send email back until April 1, 2004, the day we launched Gmail. If we were to let you send an email from Gmail before Gmail existed, well, that would be like hanging out with your parents before you were born — crazy talk.

How come I only get ten?
Our researchers have concluded that allowing each person more than ten pre-dated emails per year would cause people to lose faith in the accuracy of time, thus rendering the feature useless.

I think Gmail’s April Fools joke last year was better…

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